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Learn how to Analyze your call reporting data.
Learn more about bid adjustments for interactions How to view the performance of your call assetsĪfter you add phone numbers to your ad, you’ll want to check how they’re working for your business. However, you can do bid adjustments to show your call interaction ads more often. It is completely normal for call assets to appear for only a subset of total ad impressions. When the ad auction runs, an algorithm determines whether to show the call assets, and any other assets to show next to it, based on historical performance and other factors. Like other ad assets, call assets don't appear with every ad impression.
If you’re using multiple call assets, you can edit and upload them in bulk. How to edit call assets in bulk within your account Under Advanced options, choose if you’d like to schedule your call asset to show only on certain days and hours-for example, only when your business is answering phone calls.Note: Counting call conversions might affect your bids if you're using auto-bidding.Learn more about phone call conversion tracking You can create your own custom conversion type by selecting Manage conversions from the drop down menu. Google Ads automatically creates a default call conversion type called “Calls from ads” (and “Calls from AdWords Express ads” if you’re using a Google Ads account). Choose if you want to count conversions (recommended).Learn more about managing your campaigns' call reporting. You'll need to turn on account-level reporting to display call reporting data for calls from location assets.Select if you want to enable call reporting (recommended).If you choose to use an existing asset, select your number from a list that appears.If you’re creating a new asset, enter your phone number.Select Create new to make a new call asset, or Use existing if you’ve previously created a call asset.Select whether you want to add the call asset to your Account, Campaign, or Ad group.Learn more About location assets Instructions How to create call assets You can then gather call reporting data on your location assets ads and call assets ads to determine which asset type is performing better. When you use both location and call assets, ads that feature specific business locations may direct calls to the phone numbers that are associated with those locations, rather than the phone numbers set with your call assets. Only available on the Search Network, call reporting uses Google forwarding numbers to give you detailed conversion information.įor the best mix of local targeting and broader reach, you may also want to use location assets. Easy conversion tracking: You can count calls as conversions by turning on call reporting in your account.A call is a click: These clicks on your number cost the same as headline clicks (a standard CPC).Business hours: You can set numbers to appear only when your business can accept calls.People can also click on your ad to go to your website. If their device can make calls, a clickable call button is attached. Phone or website: When your call assets appear with your ad, people have access to your number.Here are key points to know about call assets:
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